‘Relove’: Revolution Beauty launches new range of products to spark joy in 2022
With over twenty-eight years of experience in the cosmetics industry, Revolution Beauty has recently launched a new range of products under the ‘Relove’ segment. Bringing in the most skin-loving ingredients together, Revolution Beauty has a solution for all skin woes, for all skin types.
In our new range of products, we use synthetic ingredients products as they are more reliable sources as they are not reliant on harvests and a consistent purity. We add preservatives to keep our products free from bacteria, moulds, and fungi that would otherwise spoil the product and cause harm.
Revolution Beauty has all of the most popular beauty products and brand favorites amongst teens. Because of its affordability and high payoff, it is a staple amongst a wide age group: teenagers, college students, working women to mothers.
We, at ‘Relove’, combine cosmetic technology with an in-depth understanding of the Indian woman’s needs and offer a comprehensive beauty experience to our customers through products that are ideal for a variety of Indian skin tones.
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The brand tries and offers a mix of options – fragrance-free, natural fragrance, and synthetic fragrance. Some ingredients have odours that some people may find unpleasant, so we may add a fragrance to mask this. For some products, the fragrance is a part of the sensory experience.
Most of the ingredients in our beauty and personal care products come from the natural world. As part of our aim not only to do less harm but also to do more good, we are committed to helping protect and regenerate 1.5 million hectares of land, forests and oceans by 2030. This is more land than we use to grow the renewable ingredients included across our beauty and personal care product portfolio.
Revolution Beauty is committed to inclusivity and diversity and offers cosmetics shades for every skin colour and across every price point. Our product ranges are 100 percent cruelty-free and mostly vegan, while sustainable and recyclable packaging is used wherever possible.
Revolution Beauty is a multi-brand, multi-category, multi-channel, mass beauty innovator with a proven global scale. Since its foundation by Adam Minto and Tom Allsworth in 2014, the Group has grown rapidly by establishing a retail footprint of 11,000 doors across leading retail chains in the UK, USA, India, and internationally.
Revolution Beauty has become a phenomenon, known around the world for delivering high-quality cosmetics, skincare, and hair care products that are ageless, unisex, and affordable. Famous for being first with new trends and a face of renowned makeup artists and beauty gurus alike, it’s no wonder that Revolution is one of the world’s fastest-growing beauty brands.
The Group is recognized as one of the fastest product innovators in the accessible beauty market and is challenging the established order by rapidly developing and launching new products to take advantage of new market trends, promoting brand awareness via social influencer marketing, its own social media following of 6.3 million, and by providing high-quality products at prices substantially lower than beauty prestige competitors.