Fashion
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Xpress Style Merges Tech and Tradition to Revolutionize India’s Ethnic Fashion Industry
Noida, (Uttar Pradesh), [India], November 01, 2024: Launched in 2023, Xpress Style is pioneering the future of fashion by seamlessly merging technology with the traditional craftsmanship of ethnic wear. Spearheaded by visionary founder Sumil Krishan Sharma, Xpress Style is more than a fashion brand—it’s a tech-enabled platform reshaping the Indian ethnic wear market to deliver customized fashion solutions right to…
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Easy 2 Wear: A Fashion Brand That Grew with Its Customers
Chennai (Tamil Nadu), [India], October 25, 2024: In the heart of Chennai, Easy 2 Wear emerged as a small boutique in 2001, spanning just 400 square feet. The brand’s initial focus was on retailing export surplus clothing, and the team’s journey truly unfolded when they engaged closely with the customers to understand their unique tastes and preferences. Harnessing the power…
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Moscow and India expand cooperation on the catwalk and beyond
Indian designers and fashion industry experts took part in the third Moscow Fashion Week At the beginning of October the third Moscow Fashion Week was held in the Manezh Central Exhibition Hall, which was visited by 65 thousand people. This time, 200 designers from 41 cities of Russia presented their collections as part of this event, as well as representatives…
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From Passion Project to Powerhouse: The Story of Aushima’s Collection and its Sari-Loving Founder
Jamnagar, [India], October 21, 2024: Nestled in the vibrant city of Jamnagar, a dream took root in 2015. Aushima’s Collection, founded by self-proclaimed saree aficionado Mourina Chatterjee, wasn’t just a business; it was a vision to share her love for these beautiful garments with the world. What began as a curated collection displayed at home quickly captivated the hearts (and…
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ANNY, a real-time fashion tech brand focused on affordable, high-quality style for women, secures Seed funding led by FAAD Capital
In the past 15 months, ANNY has experienced exceptional growth, expanding nearly 8x over the last 6 months New Delhi, October 17, 2024: ANNY, the fashion tech company revolutionizing affordable, high-quality fashion for women, has successfully closed its seed funding round, led by FAAD Capital with additional backing from prominent HNIs and industry leaders. This capital infusion marks a pivotal step in…
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Wearing Your Roots: How Projekt Street is Redefining Indian Streetwear Fashion
Mumbai, (Maharashtra), [India], September 13, 2024: Mumbai, the ever-pulsating city, has seen numerous dreams bloom into reality and a few die away. Here, ancient traditions merge with modern aspirations and new revolutions take shape daily. One such brand, born from the chaotic blend of popular culture and a sense of rebellion, is called Projekt Street. India’s first curator of homegrown…
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Safa Garments: Redefining Men’s and Kids’ Ethnic Wear
Hyderabad (Telangana), [India], August 29, 2024: Since its establishment in 2022, Safa Garments has quickly become a trusted name in Hyderabad’s ethnic wear market. Founded by Shofiqul Islam, the company has made significant strides. Over the past two years, they have focused on a singular goal: delivering high-quality ethnic wear at prices that are considerably lower than prevailing market rates.…
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Drape in Royalty: Panash India’s Latest Lehengas Set the Stage for Wedding Glamour
Jaipur (Rajasthan), [India], July 17, 2024: Panash India, a beacon of sophisticated elegance and opulent grace, proudly unveils its latest lehenga collection for the 2024 wedding season, perfect for bridesmaids and wedding guests. Crafting ensembles that are both visually striking and perfectly aligned with the grandeur of Indian weddings, each lehenga in this collection embodies Panash India’s unique fusion of…
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Ghatak 2.0 Launches Rizzzed: Gaming-Inspired Fashion Brand with Influencer Collaborations
Rizzzed, the first-ever Indian clothing brand inspired by the electrifying world of gaming, is all set to carve the fashion industry into a new graph! Founded by renowned gamer Ghatak (Abhijeet Andhare), Rizzzed offers a unique blend of style and fandom, letting everyone wear their gaming spirit with pride. More Than Just Clothes: Rizzzed isn’t just about threads but an…
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88°east: Where Comfort Meets Empowerment for Modern Women
Mumbai (Maharashtra) [India], February 6, 2024: Say goodbye to generic fashion and embrace the power within with 88°east, a clothing brand designed for modern, unstoppable women. Founded by India’s leading artist and extremely successful entrepreneur, Preeti Thaker Arora, 88°east offers more than just clothes – a statement of confidence and self-expression. 88°east, a choice of many leading Indian celebrities, believes…
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