Fashion
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Femi9byas Journey from a Student-Led Side Hustle to a Community-Driven Women’s Fashion Brand
In a fashion industry characterized by the rapid shift in trends and a plethora of options for customers, creating a brand that will remain relevant over time cannot be based on introducing products only. For Femi9byas Retail LLP, it is all about getting to know women, connecting with their community and providing fashion options which would not involve any trade-offs…
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Myntra Tech Threads 2026 brings India’s leading brands together to shape the next era of tech-led fashion, beauty and lifestyle commerce
Bengaluru, (Karnataka) [India] August 29, 2026: As India’s fashion, beauty and lifestyle ecosystem is witnessing increasing adoption of personalised shopping, creator-led commerce and instant gratification, Myntra is playing a key role in strengthening the future of e-commerce with its cutting-edge tech-led innovations in these aspects. At its flagship brand conclave, Myntra Tech Threads 2026, themed ‘Where Velocity Meets Voice,’ the…
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EN TOI Is Bringing an Accessible Definition of Luxury to India’s Premium Handbag Market
In the fashion industry, luxury fashion brands have now started moving out of their exclusive realm. What has become important for the current generation of consumers is the design aspect of the product along with the quality of the product itself rather than merely being associated with the name of the brand. EN TOI is one such brand from India…
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Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand
Bengaluru, (Karnataka) [India] 20 June 2026: Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising…
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ZAKH: Building a Modern Fashion Brand with Entrepreneurial Strength and Customer-First Vision
The Indian fashion industry continues to evolve rapidly, driven by changing consumer preferences, digital commerce, and the growing demand for affordable yet stylish apparel. Amid this transformation, ZAKH has emerged as a promising new entrant with a clear vision of making contemporary fashion accessible to a wider audience. Founded in September 2025 and operational since April 2026, the Delhi-based brand is steadily…
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Everyday glamour takes centre stage in Myntra’s EORS 2026 non-metro campaign with Tripti Dimri
The EORS campaign centers on the idea of staying stylish in every situation, bringing sought-after styles to shoppers in both metros and non-metros. Bengaluru, (Karnataka) [India], 25 May 2026: Myntra’s End of Reason Sale (EORS) returns with its latest edition – one that focuses on redefining what fashion and self-expression mean for India. With the latest edition, Myntra is making…
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Festive to Everyday: Seerat Ethnic Introduces Versatile Ethnic Wear Range
Surat, (Gujarat) [India]: Seerat Ethnic, a growing name in Indian fashion, proudly announces the launch of its new versatile ethnic wear collection designed to seamlessly transition from festive occasions to everyday elegance. Known for offering premium Indian traditional dresses for women, the brand continues to redefine comfort, style, and affordability with its latest range. The newly introduced collection reflects the…
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Scaling Comfort in a Tradition-Heavy Market: Inside AMRAANA’s Business Playbook
New Delhi, [India]: Modern daily ethnic wear brand AMRAANA (Indido Apparel Pvt. Ltd.), founded in 2022 by garment industry professional Sunil Pandey, is steadily building a niche in India’s crowded ethnic wear market by solving one of the most common consumer problems, comfort and fit in everyday traditional clothing. Based in New Delhi, the brand focuses on suits, sarees, and…
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Corset Wholesale Ltd Launches Regional Factory Outlet Websites Amid Global Tariffs, Offering Transparent Multi-Currency B2B Pricing
Gurgaon, (Haryana) [India], January 19, 2026: Corset Wholesale Ltd, a leading global corset manufacturer and B2B fashion platform, today announced the launch of multiple region-specific Factory Outlet websites in response to shifting global tariffs, currency volatility, and increased trade complexity impacting international fashion wholesale. The move enables wholesale buyers to place orders using local currencies, access transparent factory-direct pricing, and…
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Bombay Shirt Company Scales Up Across Delhi NCR
The Pioneering Menswear Brand Deepens its North India Presence with a Strategic Retail Push & Curated Retail Formats New Delhi, [India], November 06, 2025: Bombay Shirt Company (BSC), India’s first made-to-measure menswear brand, is expanding its presence across Delhi NCR with renewed momentum — strengthening its position as a leader in contemporary Indian menswear. From four stores in 2023, the brand has…
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