Fashion
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Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand
Bengaluru, (Karnataka) [India] 20 June 2026: Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising…
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ZAKH: Building a Modern Fashion Brand with Entrepreneurial Strength and Customer-First Vision
The Indian fashion industry continues to evolve rapidly, driven by changing consumer preferences, digital commerce, and the growing demand for affordable yet stylish apparel. Amid this transformation, ZAKH has emerged as a promising new entrant with a clear vision of making contemporary fashion accessible to a wider audience. Founded in September 2025 and operational since April 2026, the Delhi-based brand is steadily…
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Everyday glamour takes centre stage in Myntra’s EORS 2026 non-metro campaign with Tripti Dimri
The EORS campaign centers on the idea of staying stylish in every situation, bringing sought-after styles to shoppers in both metros and non-metros. Bengaluru, (Karnataka) [India], 25 May 2026: Myntra’s End of Reason Sale (EORS) returns with its latest edition – one that focuses on redefining what fashion and self-expression mean for India. With the latest edition, Myntra is making…
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Festive to Everyday: Seerat Ethnic Introduces Versatile Ethnic Wear Range
Surat, (Gujarat) [India]: Seerat Ethnic, a growing name in Indian fashion, proudly announces the launch of its new versatile ethnic wear collection designed to seamlessly transition from festive occasions to everyday elegance. Known for offering premium Indian traditional dresses for women, the brand continues to redefine comfort, style, and affordability with its latest range. The newly introduced collection reflects the…
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Scaling Comfort in a Tradition-Heavy Market: Inside AMRAANA’s Business Playbook
New Delhi, [India]: Modern daily ethnic wear brand AMRAANA (Indido Apparel Pvt. Ltd.), founded in 2022 by garment industry professional Sunil Pandey, is steadily building a niche in India’s crowded ethnic wear market by solving one of the most common consumer problems, comfort and fit in everyday traditional clothing. Based in New Delhi, the brand focuses on suits, sarees, and…
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Corset Wholesale Ltd Launches Regional Factory Outlet Websites Amid Global Tariffs, Offering Transparent Multi-Currency B2B Pricing
Gurgaon, (Haryana) [India], January 19, 2026: Corset Wholesale Ltd, a leading global corset manufacturer and B2B fashion platform, today announced the launch of multiple region-specific Factory Outlet websites in response to shifting global tariffs, currency volatility, and increased trade complexity impacting international fashion wholesale. The move enables wholesale buyers to place orders using local currencies, access transparent factory-direct pricing, and…
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Bombay Shirt Company Scales Up Across Delhi NCR
The Pioneering Menswear Brand Deepens its North India Presence with a Strategic Retail Push & Curated Retail Formats New Delhi, [India], November 06, 2025: Bombay Shirt Company (BSC), India’s first made-to-measure menswear brand, is expanding its presence across Delhi NCR with renewed momentum — strengthening its position as a leader in contemporary Indian menswear. From four stores in 2023, the brand has…
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Stop Throwing, Start Earning: Berry Bazaar App Transforms Clothing Waste Into Income
Indore, Madhya Pradesh (India), September 02, 2025: What started as a simple WhatsApp group for selling pre-owned clothes has transformed into Berry Bazaar, a mobile application that’s changing how people buy and sell sustainable fashion in India. Founded by Chenali Agrawal, a housewife and mother of two from Indore, the app addresses a common problem many face – what to…
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Ethnic Plus Launches Festive Collection 2025: Where Traditions Meet Affordable Fashion
India, August 12, 2025: Ethnic Plus has always stood for accessible ethnic wear that doesn’t compromise on quality. As festivities bring families together, the brand believes that everyone deserves to look their best, without stretching their budget. This year’s collection is a celebration of India’s diversity, inspired by the hues of Navratri, the sparkle of Diwali, and the grace of…
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IVAARA by Ronak Fashion: Celebrating Timeless Indian Elegance in a Modern World
Surat, (Gujarat), [India] July 15, 2025: In a world driven by fast fashion and seasonal fads, IVAARA, the premium ethnic wear brand from Ronak Fashion, stands as a tribute to India’s textile legacy rooted in heritage, yet tailored for the modern woman. Established in 2002, Ronak Fashion has evolved into a powerhouse in textile manufacturing with IVAARA emerging as its…
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