traditional wear
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Fashion
Ethnic Plus Launches Festive Collection 2025: Where Traditions Meet Affordable Fashion
India, August 12, 2025: Ethnic Plus has always stood for accessible ethnic wear that doesn’t compromise on quality. As festivities bring families together, the brand believes that everyone deserves to look their best, without stretching their budget. This year’s collection is a celebration of India’s diversity, inspired by the hues of Navratri, the sparkle of Diwali, and the grace of…
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Fashion
From Passion Project to Powerhouse: The Story of Aushima’s Collection and its Sari-Loving Founder
Jamnagar, [India], October 21, 2024: Nestled in the vibrant city of Jamnagar, a dream took root in 2015. Aushima’s Collection, founded by self-proclaimed saree aficionado Mourina Chatterjee, wasn’t just a business; it was a vision to share her love for these beautiful garments with the world. What began as a curated collection displayed at home quickly captivated the hearts (and…
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