Networking Strategy

Business

Why Most Business Networking Is a Gamble, and How to Fix the Odds

For thousands of Indian small business owners, networking has become a regular part of doing business. They attend meetings, renew memberships, exchange visiting cards, give introductions, and wait for referrals that may or may not arrive. For many, business networking is not a side activity. It is one of their primary marketing channels. Yet, despite the time, money, and effort…