Myntra’s End of Reason Sale
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Fashion
Myntra’s EORS records 1.3X growth in new customers YoY; Made-in-India D2C Brands Record 40% Growth in Demand
Bengaluru, (Karnataka) [India] 20 June 2026: Myntra’s End of Reason Sale, now in its 24th edition, recorded 1.3X growth in first-time shoppers over the June edition last year, with non-metro markets accounting for 55% of that share. Cities such as Jaipur, Lucknow, Patna, Indore, Guwahati, Surat, Nagpur, and Bhopal were among the strongest contributors. Made-in-India D2C brands under Myntra Rising…
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Fashion
Everyday glamour takes centre stage in Myntra’s EORS 2026 non-metro campaign with Tripti Dimri
The EORS campaign centers on the idea of staying stylish in every situation, bringing sought-after styles to shoppers in both metros and non-metros. Bengaluru, (Karnataka) [India], 25 May 2026: Myntra’s End of Reason Sale (EORS) returns with its latest edition – one that focuses on redefining what fashion and self-expression mean for India. With the latest edition, Myntra is making…
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