Mehak Sachdeva

Lifestyle

Yellow Fox Puts Feeling at the Centre of Brand Storytelling, Building Creative Strategy Around What Audiences Remember

New Delhi [India], September 3, 2026: Brands today are competing harder than ever for a few seconds of attention. Yellow Fox takes a quieter starting point: before asking what a brand should say, it asks what people should feel. Founded by journalist-turned-advertising professional Mehak Sachdeva, Yellow Fox is a creative strategy and brand filmmaking studio working out of Delhi and…