Jewellery With Integrity

Business

Are You Really Getting What You Pay for? The Hidden Truth About Gold Pricing in India

Riya walked into our store, holding a pair of bangles she had purchased five years ago. She was considering an upgrade and expected them to fetch a good resale value. But when we tested her jewellery for purity, the results stunned her. Despite being promised 22-karat gold, the test revealed less than 18-karat purity. She had unknowingly paid a premium…