ITALMOPA

Food

European Flour Reshapes India’s Artisanal Baking Boom

Cafes and patisseries across India are embracing a renaissance in baking – one that celebrates freshness, authenticity and quality. As consumers develop a taste for artisanal breads, delicate pastries, and authentic pizzas, the demand for superior ingredients has never been higher. To meet this need, Pure Flour from Europe, a promotional programme led by the Italian Milling Industry Association (ITALMOPA)…