Argent

Lifestyle

How Argent’s 30-Day Test Is Setting a New Standard in Everyday Jewellery

In a market shaped by trends and rapid launches, jewellery is often designed to impress at first glance. Argent is taking a quieter, more deliberate approach—one that asks a far more demanding question: Is this a piece someone would genuinely want to wear every day? This question forms the foundation of what the brand calls its 30-Day Test. Before any…