AI in Agencies

Tech

AI in Agencies: The Real Opportunity Is Not More Content, but More Capacity

Artificial intelligence has changed one thing about marketing almost immediately: the amount of work that can be produced. Ideas can be generated faster. First drafts can be created in minutes. Images can be explored without a production shoot. Data can be organised automatically. Reports can be summarised almost instantly. But there is a second, more important question. What happens when…